Morpher Helmet
Created by a cyclist for cyclists

As a survivor of a major bicycle crash, Jeff Woolf has spent almost 5 years in the pursuit of his dream of creating a better and more convenient helmet for fellow cyclists.

Jeff Woolf OBE is an English inventor, businessman, journalist and innovation specialist. He is a SFEDI Gold qualified innovation consultant.

As a survivor of a major bicycle crash, he has spent almost 5 years in the pursuit of his dream of creating a better and more convenient helmet. He wanted to encourage more people to wear helmets and this wish is now being realised as many thousands of flat folding Morpher helmets have been sold around the world.

He has a strong background in business and has twice been awarded British Inventor of the year. He was awarded an OBE by Queen Elizabeth II for Services to Innovation and Business.
He is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.